Bullpen Field Manual

Portal Cheat-Sheets

The recurring third-party portals — the steps, and the gotchas we've already hit. Pull this up instead of asking twice.

Carrier · Application

Use when: writing a Final Expense or IUL app with Americo. FE product is Eagle Select. You launch it from IntegrityCONNECT — the same portal you already quote in.

The flow
  1. Log into IntegrityCONNECT (your quoting portal).
  2. Run a Quick Quote for the client — age, face, product.
  3. From the quote, launch the Americo eApp (deep-link carries the client data over).
  4. Work the health-question flow — the knockout questions route the applicant to the eligible product + rate class.
  5. Complete allocations, review, and e-sign to submit.
Gotchas
  • Strategy allocation must total exactly 100%. If you split premium across index strategies/accounts, the percentages have to sum to 100 or the app won't advance. This is the one that stalls people.
  • Appointment is the real gate. A license alone can't submit — no Americo appointment = no submission. Get contracted first (see SureLC).
  • Answer health questions honestly + exactly. A wrong answer bounces the app or misprices the rate class — it's not a field to guess at.
Carrier · Illustration
Transamerica FFIUL Illustrator
transamerica.com ↗

Use when: building a client illustration for Transamerica's Financial Foundation IUL (FFIUL) — the projected growth + cash-value table you present.

The flow
  1. Open the Transamerica illustration software and start a new illustration.
  2. Select the product: FFIUL.
  3. Enter the inputs: age, face amount, premium, rate class.
  4. Pick the solve mode that matches what the client fixed (see gotchas).
  5. Run it, then print / share — with the guaranteed column shown.
Gotchas
  • Solve mode is the whole game. The illustrator solves for whatever you don't fix: solve for premium (client gave you a target face), solve for face (client gave you a budget/premium), or solve for target/max funding. Pick the wrong one and the illustration answers a question the client didn't ask.
  • IUL is not guaranteed — always show the guaranteed column. Never present only the non-guaranteed projection. Compliance + our own never-break rule.

Note: exact menu labels vary by the illustrator version — this card is the workflow + the solve-mode trap. Confirm the current UI in-portal.

Marketing · Lead Campaign
Meta Ads (FB / IG Leads)
adsmanager.facebook.com ↗

Use when: launching the FB/IG lead campaign that feeds BullpenLM. (Full turnkey pack: ~/META-CAMPAIGN-LAUNCHPACK.md.)

The flow
  1. Set up the account plumbing first (see FB Business Manager card).
  2. Ads Manager → Create → Objective: Leads.
  3. Conversion location: Instant forms (on-Meta) — this is what feeds the webhook.
  4. Build the lead form; keep field keys standard (full_name, phone_number, email).
  5. Name the consent field call_text_consent so the BullpenLM webhook honors TCPA.
  6. Set budget (~$50–75/day), publish, and don't touch it for 3 days (learning phase).
Gotchas
  • Special Ad Category (SAC). Consumer insurance may require Credit / "Financial products & services"; agent-recruiting = Employment. SAC strips age/gender/ZIP + detailed interests and sets a min radius — design broad + creative-led so the campaign survives either way.
  • Timezone + currency lock at ad-account creation. They cannot be changed later. Set them right the first time.
  • Conversion location must be Instant forms — not "website" or "calls", or nothing reaches the webhook.
  • Don't rename the standard form fields. The parser reads the standard keys; rename them and the lead lands blank.
Telephony · Numbers

Use when: buying or managing dialing numbers — the per-state local-presence DIDs and the AI receptionist line (503) 461-5493.

The flow
  1. Portal → Numbers → Buy a Number; match the area code to the licensed state (local presence).
  2. Assign the number to a Connection (the dialer / WebRTC connection).
  3. Set CNAM — the caller-ID name leads see on the ring.
  4. Keep the account balance funded.
Gotchas
  • STIR/SHAKEN attestation. Telnyx signs your outbound with A-level attestation only when the DID is on your account + verified — that's what keeps a fresh number from getting flagged "Spam Likely" out of the gate.
  • CNAM = the name on caller-ID. Set it so leads see a real name, not "Unknown" — it's part of the pickup boost.
  • A low balance drops calls under load. The receptionist line + outbound both draw from it. Keep it topped up.
  • Local-presence math: one DID per licensed state, area-code-matched — roughly ~$1/mo each + ~$0.007/min outbound.
Licensing · Contracting
SureLC (SuranceBay)
surelc.surancebay.com ↗

Use when: getting contracted + appointed with a carrier through the upline. This is what lets you actually submit business — do it before anything else.

The flow
  1. Log into SureLC and keep your producer profile current — license, NPN, background questions, E&O, AML.
  2. Request contracting with a carrier through your upline / IMO (Kumquat).
  3. The carrier processes the appointment; watch for the appointed confirmation.
Gotchas
  • Appointment is the real gate — not the license. A license alone does not let you submit. No carrier appointment = no business. Contracting comes first.
  • Incomplete profile stalls contracting. Missing E&O, AML/LIMRA, or background answers holds up the appointment. Keep it complete + current.
  • Your NPN is your NIPR National Producer Number — that is not the same as an IntegrityCONNECT login ID. Only publish the confirmed NPN.
Marketing · Account Plumbing
Facebook Business Manager
business.facebook.com ↗

Use when: setting up the container that owns the Page + ad account + app. Foundational — do this once before running Meta ads.

The flow
  1. Create / confirm the Business Portfolio.
  2. Start Business Verification (upload the LLC docs).
  3. Add or claim the Page (+ connect Instagram for IG placements).
  4. Add an Ad Account + payment method; assign yourself admin.
  5. Create a Dataset (Events Manager) for quality/offline-conversion optimization.
  6. Grant Lead Access (Page → Lead Access) so leads can leave Meta.
Gotchas
  • Business Verification takes 1–3 days. It's required for lead-ads-at-scale + the app's leads_retrieval permission. Start it early — it's the slowest step.
  • Lead Access must be granted or leads never leave Meta into BullpenLM — the campaign runs but the pipe is dead.
  • Payment + admin before publish. No valid payment method or ad-account admin = you can't launch.

Overlaps the Meta Ads card — this is the account plumbing; that one is the campaign.

No portal or gotcha matches that. Try: allocation · SAC · CNAM · solve mode · appointment